Question 1

Which email marketing tool should I start with?

Accepted Answer

Mailchimp's free tier handles up to 500 subscribers well. Loops is built for SaaS. ConvertKit excels for creators. Buttondown is simple for newsletters. Start free, upgrade when you hit limits or need advanced features.

Question 2

How do I grow my email list?

Accepted Answer

Offer value in exchange for emails: free resources, early access, exclusive content. Add forms to your website, blog posts, and social profiles. Make the value proposition clear and specific.

Question 3

What is a good email open rate?

Accepted Answer

Industry average is 20-25%. Startups with engaged lists often see 30-40%+. If you are below 20%, work on subject lines, sender reputation, and list hygiene. Remove unengaged subscribers periodically.

Question 4

How often should I email my list?

Accepted Answer

Consistency matters more than frequency. Weekly works for most startups. Daily is too much for most audiences. Find a rhythm you can maintain and that your subscribers expect.

Question 5

What should a welcome email sequence include?

Accepted Answer

Email 1: Deliver promised value and set expectations. Email 2-3: Share your best content or quick wins. Email 4+: Introduce your product or ask for engagement. Keep it helpful, not salesy.

Question 6

How do I avoid spam filters?

Accepted Answer

Use authenticated sending domains (SPF, DKIM). Avoid spam trigger words. Include unsubscribe links. Maintain clean lists (remove bounces). Send from real reply-to addresses. Build sender reputation gradually.

Question 7

Should I segment my email list?

Accepted Answer

Yes, as your list grows. Segment by behavior (engaged vs. cold), acquisition source, customer status, or interests. Segmented emails get higher engagement because they are more relevant.

Question 8

What is the best email send time?

Accepted Answer

Tuesday-Thursday, 9-11 AM recipient's time zone is generally effective. But your audience may differ. Test different times and check your analytics. Consistency often matters more than optimization.

Question 9

How do I write effective subject lines?

Accepted Answer

Keep them short (40-50 characters), specific, and curiosity-inducing. Personal (using name) helps. Test different approaches. Avoid ALL CAPS, excessive punctuation, and spam words.

Question 10

Do I need a double opt-in?

Accepted Answer

Double opt-in (confirmation email) reduces fake signups and improves deliverability. Required in some jurisdictions (GDPR). Single opt-in grows lists faster but with more junk. Choose based on your priority.

Question 11

How do I re-engage inactive subscribers?

Accepted Answer

Send a re-engagement campaign: "We miss you" with compelling offer. If no response after 2-3 attempts, remove them. Dead subscribers hurt deliverability and cost money.

Question 12

What legal requirements apply to email marketing?

Accepted Answer

CAN-SPAM (US): Include physical address and unsubscribe link. GDPR (EU): Need explicit consent and data protection. CASL (Canada): Need express or implied consent. When in doubt, ask permission and make unsubscribing easy.

Question 13

Should I use plain text or HTML emails?

Accepted Answer

HTML for marketing campaigns (visual appeal, branding). Plain text for transactional or personal-feeling messages. Many marketers find plain text gets better replies because it feels more personal.

Question 14

How do I measure email marketing success?

Accepted Answer

Key metrics: Open rate (subject line effectiveness), click rate (content relevance), conversion rate (business impact), unsubscribe rate (list health). Track trends over time, not just individual sends.

Question 15

What is the difference between newsletter and drip campaigns?

Accepted Answer

Newsletters go to everyone at once (broadcasts). Drip campaigns are automated sequences triggered by actions or time. Use newsletters for updates, drip for onboarding and nurturing.

I need to collect emails and send campaigns

About This Problem

You might have this problem if:

Success Looks Like

Relevant For

Recommended Tools

Loop

Mailchimp

Frequently Asked Questions

Related Problems

I need to understand how users behave

I need to collect feedback and survey responses

Help us improve this page

Stay in the loop