Attribution Modeling
Definition
Attribution Modeling: Attribution modeling is the process of determining which marketing touchpoints contribute to conversions and how to assign credit among them. Models range from simple (last-click, first-click) to complex (linear, time-decay, data-driven). Proper attribution helps startups understand which channels actually drive growth and allocate marketing budgets effectively.
Example Usage
“Switching from last-click to data-driven attribution revealed that our blog generates 3x more value than we thought, driving a budget shift.”
Common Misconceptions
Related Terms
Multi-Touch Attribution
Multi-touch attribution is an advanced attribution method that assigns credit to multiple marketing touchpoints in the customer journey rather than ju...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Customer Journey Mapping
Customer journey mapping visualizes the complete experience a customer has with your company, from initial awareness through purchase and beyond. It i...
Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing, sales, and onboarding expenses. CAC is calculated...
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