Conversion Rate
Definition
Conversion Rate: Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated by dividing conversions by total visitors or users. Improving conversion rates is often more efficient than increasing traffic.
Example Usage
“We increased our trial-to-paid conversion rate from 8% to 14% by improving onboarding.”
Common Misconceptions
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Activation Rate
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