Mixpanel
Powerful product analytics for mobile, web, and beyond.
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About Mixpanel
Mixpanel is a product analytics platform that helps you understand how users engage with your product. Track events, build funnels, and analyze user behavior.
Best For
Product teams who want deep behavioral analytics to understand user journeys and optimize conversion
Key Features
Event-based tracking
Funnels and retention analysis
User segmentation
A/B test analysis
Real-time data
SQL-like query builder
Things to Consider
Learning curve for advanced features
Data limits on free tier
Pricing increases with scale
Startup Offer
Free plan available
Solves These Problems
I need to identify and prevent customer churn
Customers are leaving and you don't know why until it's too late. You need to spot at-risk customers early, understand c...
I need to track customer health and engagement
You can't manage what you can't measure. You need visibility into which customers are thriving vs. struggling, based on ...
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Need Help Choosing?
Not sure if Mixpanel is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
Product Analytics
Product analytics measures how users interact with a product—what features they use, how they naviga...
User Segmentation
User segmentation divides users into groups based on shared characteristics—demographics, behaviors,...
Segmentation
Segmentation divides your market or customer base into distinct groups based on shared characteristi...
Sales Qualified Lead
A sales qualified lead is a prospect vetted by both marketing and sales as ready for direct sales en...
Scale
Scaling is the process of growing a company rapidly while maintaining or improving unit economics an...
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Our Rating
4.0
Strong analytics solution. Product teams who want deep behavioral analytics to understand user journeys and optimize conversion.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly Cost$0-833/mo
CategoryAnalytics, Go To Market
Founded2009
Last UpdatedDec 2025
Free Tier
Includes: 20M events/month
Note: 90-day data history