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Also known as: positioning, market positioning, brand strategy

Brand Positioning

ConceptualMarketingStrategies

Definition

Brand Positioning: Brand positioning defines how a company wants to be perceived in the minds of its target audience relative to competitors. It encompasses the unique value proposition, target market, and differentiating factors. Strong positioning answers: What do you do? Who is it for? Why are you different? For startups, clear positioning is essential for cutting through market noise.

Example Usage

“We repositioned from 'project management tool' to 'async collaboration for remote teams,' increasing our conversion rate by 35%.”

Common Misconceptions

Positioning is just a tagline. It's a strategic decision that affects product, marketing, and sales.
You can be positioned for everyone. Trying to appeal to all segments usually means appealing to none.
Positioning is set once. Markets evolve; positioning should be revisited as competition and customers change.

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