Go-to-Market Strategy
Definition
Go-to-Market Strategy: A go-to-market (GTM) strategy is the plan for launching a product or entering a new market. It defines target customers, positioning, pricing, distribution channels, and sales strategy. A strong GTM aligns product, marketing, and sales efforts.
Example Usage
“Our GTM strategy focuses on product-led growth for SMBs and sales-led motion for enterprise.”
Common Misconceptions
Related Terms
Product-Led Growth
Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...
Ideal Customer Profile
An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your busin...
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