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Also known as: human-centered design

Design Thinking

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Definition

Design Thinking: Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate people's needs, technology possibilities, and business requirements. It follows stages of empathize, define, ideate, prototype, and test.

Example Usage

“We used design thinking workshops to reimagine our onboarding flow from the user's perspective.”

Common Misconceptions

Design thinking is just for designers. It's a mindset any team can apply.
It's a linear process. The stages are iterative and non-linear.
Design thinking is just brainstorming. It includes rigorous research and testing.

Origin: Popularized by IDEO and Stanford d.school

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