User Research
Definition
User Research: User research systematically studies target users to understand their behaviors, needs, motivations, and pain points. Methods include interviews, surveys, observation, and data analysis. Research insights inform product decisions, reducing the risk of building features users don't want or need.
Example Usage
“User research revealed our target customers care more about time-saving than cost-saving. We repositioned our messaging accordingly.”
Common Misconceptions
Related Terms
Customer Interview
Customer interviews are structured conversations with users or prospects to understand their experiences, problems, and needs. Effective interviews us...
Usability Testing
Usability testing evaluates a product by observing real users attempting to complete tasks. Unlike surveys or analytics, usability testing reveals why...
Product Discovery
Product discovery is the process of understanding customer problems and validating potential solutions before committing to build them. Through resear...
User Feedback
User feedback is information from customers about their experience with a product—what works, what doesn't, and what they wish existed. Feedback comes...
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