Earned Media
Definition
Earned Media: Earned media is publicity gained through organic efforts like PR, press coverage, social shares, reviews, and mentions rather than paid advertising. It's 'earned' because it comes from third parties choosing to cover or share your story. Earned media provides credibility that paid media can't buy, but it's harder to control and predict.
Example Usage
“Our Product Hunt launch generated $500K worth of earned media in blog coverage, tweets, and newsletter mentions.”
Common Misconceptions
Related Terms
Owned Media
Owned media consists of marketing channels a company controls, including its website, blog, email list, mobile app, and social media profiles. Unlike...
Paid Media
Paid media refers to marketing exposure obtained through paid placement, including search ads, social ads, display advertising, sponsorships, and paid...
Thought Leadership
Thought leadership is a content and positioning strategy where individuals or companies establish themselves as experts in their field. It involves sh...
Brand Awareness
Brand awareness measures how familiar your target audience is with your brand and how well they recognize it. It ranges from recognition (identifying...
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