Owned Media
Definition
Owned Media: Owned media consists of marketing channels a company controls, including its website, blog, email list, mobile app, and social media profiles. Unlike paid or earned media, owned media doesn't require ongoing spend or third-party approval. Building strong owned media channels creates sustainable, controllable customer touchpoints.
Example Usage
“We prioritize owned media: our blog drives 60% of traffic, and our 50,000-subscriber newsletter converts at 5%.”
Common Misconceptions
Related Terms
Earned Media
Earned media is publicity gained through organic efforts like PR, press coverage, social shares, reviews, and mentions rather than paid advertising. I...
Paid Media
Paid media refers to marketing exposure obtained through paid placement, including search ads, social ads, display advertising, sponsorships, and paid...
Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a target audience. Unl...
Email Marketing
Email marketing uses email to communicate with prospects and customers, including newsletters, promotional campaigns, product updates, and automated s...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.