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Also known as: feature idea, enhancement request, product request

Feature Request

FoundationalProduct

Definition

Feature Request: A feature request is a customer suggestion for new functionality or improvements to a product. Managing feature requests involves collecting, organizing, prioritizing, and communicating decisions. Smart teams look beyond specific requests to understand underlying problems, which may have better solutions.

Example Usage

“We received 50 requests for 'bulk editing.' Digging deeper, we found they actually needed faster workflows—which we solved differently.”

Common Misconceptions

Build what customers request. Understand the problem behind requests; customers suggest solutions to underlying needs.
Most requested wins priority. Request volume doesn't indicate strategic value; a few enterprise requests might matter more.
Say yes to keep customers happy. Clear prioritization communication builds more trust than false promises.

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