Lifecycle Marketing
Definition
Lifecycle Marketing: Lifecycle marketing tailors messaging and campaigns to where customers are in their relationship with your product. It recognizes that prospects, new users, active customers, and at-risk churners need different communications. By mapping marketing to the customer lifecycle, you increase relevance and maximize lifetime value.
Example Usage
“Our lifecycle marketing includes acquisition ads, onboarding emails, usage-based upsells, and win-back campaigns for churned users.”
Common Misconceptions
Related Terms
Customer Journey Mapping
Customer journey mapping visualizes the complete experience a customer has with your company, from initial awareness through purchase and beyond. It i...
Drip Campaign
A drip campaign is an automated series of emails sent on a schedule or triggered by user actions. Each email 'drips' out over time, gradually nurturin...
Retention Rate
Retention rate measures the percentage of customers who continue using a product over time. It can be measured at various intervals (daily, weekly, mo...
Customer Lifetime Value
Customer Lifetime Value (LTV) is the total revenue a business can expect from a single customer account over the entire relationship. LTV is calculate...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.