Drip Campaign
Definition
Drip Campaign: A drip campaign is an automated series of emails sent on a schedule or triggered by user actions. Each email 'drips' out over time, gradually nurturing prospects toward a goal like purchase or activation. Drip campaigns work because they deliver the right message at the right time based on where someone is in their journey.
Example Usage
“Our 7-email onboarding drip increases activation from 25% to 45% by guiding new users through key features.”
Common Misconceptions
Related Terms
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Marketing Automation
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Lead Nurturing
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Onboarding
Onboarding is the process of guiding new users to experience a product's core value. Effective onboarding reduces time-to-value, improves activation r...
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