At a Glance
Ideal for
Product and growth teams who need sophisticated behavioral analytics with strong cohort analysis
Consider that
Complex setup for advanced use
Typical cost: $49/mo
Best For
Product and growth teams who need sophisticated behavioral analytics with strong cohort analysis
Startup Offer
Free starter plan
Product Screenshots
2 screenshots
About Amplitude
Amplitude is a digital analytics platform that helps you understand user behavior, build better products, and grow your business. It's known for powerful cohort analysis.
Key Features
Behavioral analytics
Cohort analysis
User paths and journeys
Retention and engagement metrics
Experiments (A/B testing)
Data management
Things to Consider
Complex setup for advanced use
Event limits on free tier
Enterprise pricing for advanced features
Solves These Problems
I need to test and optimize my website for conversions
You're making decisions based on gut feeling, not data. You need to systematically test headlines, CTAs, layouts, and of...
I need to track customer health and engagement
You can't manage what you can't measure. You need visibility into which customers are thriving vs. struggling, based on ...
I need AI to personalize customer experiences
Generic experiences convert poorly. AI personalization tailors content, recommendations, and messaging to each customer....
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Need Help Choosing?
Not sure if Amplitude is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
Cohort Analysis
Cohort analysis groups users by a shared characteristic (typically signup date) and tracks their beh...
Product Analytics
Product analytics measures how users interact with a product—what features they use, how they naviga...
Employee Engagement
Employee engagement measures how committed, motivated, and connected employees feel to their work an...
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determ...
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Our Rating
4.0
Strong analytics solution. Product and growth teams who need sophisticated behavioral analytics with strong cohort analysis.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly Cost$0-995/mo
CategoryAnalytics, Go To Market
Founded2012
Last UpdatedDec 2025
Free Tier
Includes: 10M events/month
Note: Limited seats and features