Lookalike Audience
Definition
Lookalike Audience: A lookalike audience is a targeting method that finds new users who share characteristics with your existing customers or engaged users. Platforms like Facebook and Google analyze your seed audience's demographics, interests, and behaviors, then find similar users at scale. Lookalikes help startups efficiently expand reach beyond their known audience.
Example Usage
“We built a lookalike audience from our highest-LTV customers, reducing our CPA by 40% compared to interest-based targeting.”
Common Misconceptions
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