Segmentation
Definition
Segmentation: Segmentation divides your market or customer base into distinct groups based on shared characteristics, behaviors, or needs. Common segmentation criteria include demographics, firmographics, behavior, value, and lifecycle stage. Effective segmentation enables personalized marketing, focused positioning, and efficient resource allocation.
Example Usage
âSegmenting by company size revealed that enterprises need dedicated onboarding, leading to a new high-touch tier.â
Common Misconceptions
Related Terms
Ideal Customer Profile
An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your busin...
User Persona
A user persona is a semi-fictional representation of your ideal customer based on market research and real data. Personas include demographic informat...
User Segmentation
User segmentation divides users into groups based on shared characteristicsâdemographics, behaviors, needs, or lifecycle stage. Segmentation enables t...
Lookalike Audience
A lookalike audience is a targeting method that finds new users who share characteristics with your existing customers or engaged users. Platforms lik...
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