Market Size
Definition
Market Size: Market size estimates the revenue opportunity for a product. TAM (Total Addressable Market) is total potential revenue. SAM (Serviceable Addressable Market) is the portion you can target. SOM (Serviceable Obtainable Market) is realistic near-term capture.
Example Usage
“Our TAM is $10B, SAM targeting SMBs is $2B, and we're aiming for 5% SOM of $100M in five years.”
Common Misconceptions
Related Terms
Ideal Customer Profile
An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your busin...
Go-to-Market Strategy
A go-to-market (GTM) strategy is the plan for launching a product or entering a new market. It defines target customers, positioning, pricing, distrib...
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