Go-to-Market Strategy
Definition
Go-to-Market Strategy: Go-to-market (GTM) strategy defines how a company will sell and deliver its product to customers. It encompasses target customers, value proposition, pricing, sales channels, marketing approach, and customer success. GTM strategy must align product capabilities with market opportunity and company resources.
Example Usage
“Our GTM combines PLG for small teams with sales-assisted for mid-market. Product-qualified leads from free users feed the sales team.”
Common Misconceptions
Related Terms
Product-Led Growth
Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Market Entry Strategy
Market entry strategy defines how a company will enter and compete in a new market—including target segments, positioning, pricing, and channels. Entr...
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