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Also known as: mission, company mission, purpose statement

Mission Statement

FoundationalOperationsStrategies

Definition

Mission Statement: A mission statement articulates why a company exists and what it aims to accomplish for its customers or the world. Unlike vision (aspirational future state), mission describes current purpose and focus. Effective mission statements are concise, memorable, and guide strategic decisions and priorities.

Example Usage

Our mission 'Make financial services accessible to everyone' guides product decisions—we prioritize features that serve underbanked populations.

Common Misconceptions

Mission and vision are interchangeable. Mission is present purpose; vision is aspirational future state.
Missions must be world-changing. A clear, specific mission beats vague grandiosity; focus on your actual impact.
Write a mission and forget it. Mission should actively guide strategy, hiring, and product decisions.

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