Mission Statement
Definition
Mission Statement: A mission statement articulates why a company exists and what it aims to accomplish for its customers or the world. Unlike vision (aspirational future state), mission describes current purpose and focus. Effective mission statements are concise, memorable, and guide strategic decisions and priorities.
Example Usage
“Our mission 'Make financial services accessible to everyone' guides product decisions—we prioritize features that serve underbanked populations.”
Common Misconceptions
Related Terms
Vision Statement
A vision statement describes the aspirational future state a company is working toward—what the world or industry will look like if the company succee...
Core Values
Core values are the fundamental beliefs and principles that guide a company's behavior and decision-making. Effective values are specific enough to be...
Company Culture
Company culture is the shared values, beliefs, behaviors, and practices that define how work gets done and how people interact within an organization....
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