Vision Statement
Definition
Vision Statement: A vision statement describes the aspirational future state a company is working toward—what the world or industry will look like if the company succeeds. Vision provides long-term direction and inspiration, helping teams understand how their work contributes to something larger. Good visions are ambitious yet achievable.
Example Usage
“Our vision is 'A world where every small business owner has enterprise-grade tools.' It guides our 10-year product strategy.”
Common Misconceptions
Related Terms
Mission Statement
A mission statement articulates why a company exists and what it aims to accomplish for its customers or the world. Unlike vision (aspirational future...
Core Values
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Company Culture
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OKR
OKRs (Objectives and Key Results) is a goal-setting framework that defines objectives (what you want to achieve) and key results (measurable outcomes...
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