Also known as: executive summary, company overview

One-Pager

FoundationalDocumentsMarketing

Definition

One-Pager: A one-pager is a single-page document summarizing a company, product, or initiative. Used for investor outreach, sales collateral, or internal communication, one-pagers force clarity through constraint. The best one-pagers convey the essential story someone needs to understand and decide.

Example Usage

“Our investor one-pager covers problem, solution, market, traction, team, and ask. It gets meetings that cold emails don't.”

Common Misconceptions

Cram everything onto one page. Ruthlessly prioritize; one-pagers that try to say everything say nothing.

One version fits all audiences. Customize for different readers—investors vs. customers vs. partners.

Design doesn't matter. Visual hierarchy and scannability dramatically affect whether people read it.

Related Terms

Pitch Deck

A pitch deck is a presentation that gives investors an overview of your business, typically covering the problem, solution, market size, business mode...

FoundationalFundraisingDocuments

Investor Memo

An investor memo is a written document articulating the investment thesis for a company—covering market opportunity, product, team, traction, risks, a...

TechnicalDocumentsFundraising

Related Tools

Figma

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Canva

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Google Docs

Free online documents with real-time collaboration.

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One-Pager

Definition

Example Usage

Common Misconceptions

Related Terms

Pitch Deck

Investor Memo

Related Tools

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