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Also known as: iterate

Iteration

FoundationalProductStrategies

Definition

Iteration: Iteration is the process of making incremental improvements to a product based on feedback and data. Rather than building a complete solution upfront, iterative development involves releasing versions, learning, and continuously improving.

Example Usage

β€œThrough five iterations of our checkout flow, we increased conversion from 2% to 8%.”

Common Misconceptions

Iteration means endless changes. Good iteration is purposeful, not aimless tinkering.
Big launches are better than iterations. Continuous small improvements often outperform big bets.
Iteration replaces planning. Iteration works within a strategic framework.

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