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Also known as: PH launch

Product Hunt

FoundationalMarketing

Definition

Product Hunt: Product Hunt is a platform where makers launch new products to an audience of early adopters, investors, and press. A successful Product Hunt launch can drive significant traffic, users, and visibility. Products are voted on and ranked daily.

Example Usage

β€œOur Product Hunt launch was #1 of the day, driving 5,000 signups and coverage in TechCrunch.”

Common Misconceptions

Product Hunt guarantees success. Most launches don't go viral; it's one channel among many.
Any product should launch on PH. It works best for B2C and developer tools with broad appeal.
You only get one launch. You can launch major updates and new products multiple times.

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