Product-Led Growth
Definition
Product-Led Growth: Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG companies offer free trials or freemium tiers, letting users experience value before purchasing, reducing reliance on sales teams.
Example Usage
“Our PLG motion means 80% of paying customers start with our free tier and convert through product usage.”
Common Misconceptions
Related Terms
Freemium
Freemium is a business model offering a free version of the product with limited features, alongside paid tiers with additional capabilities. The goal...
Viral Coefficient
The viral coefficient (K-factor) measures how many new users each existing user brings in through referrals. A coefficient above 1 means viral growth,...
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