Viral Coefficient
Definition
Viral Coefficient: The viral coefficient (K-factor) measures how many new users each existing user brings in through referrals. A coefficient above 1 means viral growth, where each user generates more than one new user, leading to exponential growth.
Example Usage
“With a viral coefficient of 1.2, our user base doubles organically every few weeks.”
Common Misconceptions
Related Terms
Product-Led Growth
Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...
Referral Program
A referral program incentivizes existing customers to recommend your product to others, typically offering rewards to both the referrer and referred....
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