Product Strategy
Definition
Product Strategy: Product strategy defines how a product will achieve business objectives and create customer value over time. It connects company vision to product roadmap through clear choices about target customers, problems to solve, and competitive differentiation. Good strategy involves saying 'no' to opportunities that don't fit.
Example Usage
“Our product strategy focuses on mid-market companies with 50-500 employees. We say no to enterprise features that would slow us down.”
Common Misconceptions
Related Terms
Product Vision
Product vision describes the future state a product is working toward—the ultimate impact it will have on customers and the market. Vision inspires te...
Product Roadmap
A product roadmap is a strategic document that outlines the planned evolution of a product over time. It communicates vision, priorities, and directio...
Product-Market Fit
Product-market fit is the degree to which a product satisfies strong market demand. It occurs when a startup has identified a target customer segment,...
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