Product Vision
Definition
Product Vision: Product vision describes the future state a product is working toward—the ultimate impact it will have on customers and the market. Vision inspires teams and guides long-term decisions while remaining stable even as tactics change. Good product visions are aspirational, customer-centric, and differentiated.
Example Usage
“Our product vision: 'Every knowledge worker finds the information they need in seconds, not hours.' It guides us toward AI-powered search.”
Common Misconceptions
Related Terms
Product Strategy
Product strategy defines how a product will achieve business objectives and create customer value over time. It connects company vision to product roa...
Mission Statement
A mission statement articulates why a company exists and what it aims to accomplish for its customers or the world. Unlike vision (aspirational future...
Vision Statement
A vision statement describes the aspirational future state a company is working toward—what the world or industry will look like if the company succee...
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