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Also known as: release process, deployment management

Release Management

ConceptualProductOperations

Definition

Release Management: Release management is the process of planning, scheduling, and controlling software deployments from development through production. It encompasses deployment coordination, rollback procedures, and communication. Modern teams favor continuous deployment with feature flags over infrequent large releases.

Example Usage

“Moving to continuous deployment with feature flags let us release code daily while controlling feature rollout separately.”

Common Misconceptions

Fewer releases are safer. Frequent small releases are actually safer—problems are easier to diagnose and fix.
Release management is just deployment. It includes planning, coordination, monitoring, and rollback procedures.
Only DevOps handles releases. Product, engineering, and customer success should coordinate on release timing.

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