Product Launch
Definition
Product Launch: A product launch is the coordinated release of a new product or major feature to customers. Launches involve cross-functional preparation—product readiness, marketing materials, sales enablement, and support documentation. The goal is maximizing adoption and impact while ensuring smooth customer experience.
Example Usage
“Our launch playbook includes product readiness checklist, marketing announcements, sales deck updates, and support team briefing.”
Common Misconceptions
Related Terms
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