Sales Development Rep
Definition
Sales Development Rep: A Sales Development Rep (SDR) focuses on top-of-funnel sales activities—prospecting, outbound outreach, qualifying inbound leads, and booking meetings for account executives. SDRs are typically entry-level sales roles where reps learn sales fundamentals before advancing to closing roles.
Example Usage
“Our SDR team qualifies inbound leads and books demos. They generate 70% of our sales pipeline from a mix of inbound and outbound.”
Common Misconceptions
Related Terms
Account Executive
An Account Executive (AE) owns the sales process from qualified opportunity to closed deal. AEs run demos, manage relationships, negotiate contracts,...
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
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