Sales Enablement
Definition
Sales Enablement: Sales enablement is the process of providing sales teams with the resources, training, content, and tools they need to effectively engage buyers and close deals. This includes playbooks, battle cards, case studies, training programs, and technology. Good enablement ensures every rep can perform at the level of top performers.
Example Usage
“Our sales enablement program reduced new rep ramp time from 6 months to 3 months with structured training and content.”
Common Misconceptions
Related Terms
Sales Playbook
A sales playbook is a documented guide containing best practices, scripts, objection handling, competitive positioning, and processes that help sales...
Onboarding
Onboarding is the process of guiding new users to experience a product's core value. Effective onboarding reduces time-to-value, improves activation r...
Customer Success
Customer Success is a business function focused on ensuring customers achieve their desired outcomes while using a product. CS teams proactively help...
Sales Cycle
The sales cycle is the time from first contact with a prospect to closing the deal. It includes stages like prospecting, discovery, demo, proposal, ne...
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