Sales Cycle
Definition
Sales Cycle: The sales cycle is the time from first contact with a prospect to closing the deal. It includes stages like prospecting, discovery, demo, proposal, negotiation, and close. Enterprise sales cycles can be 6-12+ months while SMB cycles are often 1-4 weeks.
Example Usage
“We shortened our enterprise sales cycle from 9 to 6 months by improving discovery calls.”
Common Misconceptions
Related Terms
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Sales Velocity
Sales velocity measures how quickly deals move through the pipeline and generate revenue. Calculated as (number of opportunities × average deal value...
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