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Also known as: Search Engine Optimization

SEO

ConceptualMarketing

Definition

SEO: Search Engine Optimization (SEO) is the practice of improving a website's visibility in organic search results. It involves optimizing content, technical site structure, and building authority through links to rank higher for relevant search terms.

Example Usage

β€œOur SEO efforts drove organic traffic from 5K to 50K monthly visitors in one year.”

Common Misconceptions

SEO is a one-time effort. It requires ongoing content creation and optimization.
Keyword stuffing helps rankings. Search engines penalize over-optimization.
SEO results are immediate. It typically takes 3-6 months to see significant improvements.

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