User-Generated Content
Definition
User-Generated Content: User-generated content is any content created by users or customers rather than the brand itself. This includes reviews, testimonials, social media posts, community discussions, and case studies featuring customer stories. UGC is valuable because it provides authentic social proof and scales content creation through community involvement.
Example Usage
“Featuring customer case studies and reviews on our landing page increased conversions by 25% compared to brand-written copy.”
Common Misconceptions
Related Terms
Social Proof
Social proof is a psychological principle where people follow the actions and opinions of others, especially when uncertain. In marketing, it includes...
Word of Mouth
Word of mouth is the organic sharing of information about a product or company through personal recommendations and conversations. It's considered the...
Referral Program
A referral program incentivizes existing customers to recommend your product to others, typically offering rewards to both the referrer and referred....
Community-Led Growth
Community-led growth is a go-to-market strategy that leverages a community of users, advocates, and enthusiasts to drive awareness, acquisition, and r...
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