Social Proof
Definition
Social Proof: Social proof is a psychological principle where people follow the actions and opinions of others, especially when uncertain. In marketing, it includes customer testimonials, reviews, case studies, user counts, logos, and certifications that demonstrate others trust and use your product. Social proof reduces perceived risk and increases conversion rates.
Example Usage
“Adding 'Trusted by 10,000+ companies' with logos to our homepage increased demo requests by 40%.”
Common Misconceptions
Related Terms
User-Generated Content
User-generated content is any content created by users or customers rather than the brand itself. This includes reviews, testimonials, social media po...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Landing Page
A landing page is a standalone web page designed for a specific marketing campaign or conversion goal. Unlike general website pages, landing pages foc...
Customer Success
Customer Success is a business function focused on ensuring customers achieve their desired outcomes while using a product. CS teams proactively help...
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