Word of Mouth
Definition
Word of Mouth: Word of mouth is the organic sharing of information about a product or company through personal recommendations and conversations. It's considered the most trusted form of marketing because it comes from peers rather than brands. While you can't control WOM directly, you can influence it through exceptional product experiences and strategic programs.
Example Usage
“70% of our customers cite word of mouth as how they heard about us, validating our product-first growth strategy.”
Common Misconceptions
Related Terms
Referral Program
A referral program incentivizes existing customers to recommend your product to others, typically offering rewards to both the referrer and referred....
Viral Coefficient
The viral coefficient (K-factor) measures how many new users each existing user brings in through referrals. A coefficient above 1 means viral growth,...
Social Proof
Social proof is a psychological principle where people follow the actions and opinions of others, especially when uncertain. In marketing, it includes...
Net Promoter Score
Net Promoter Score measures customer loyalty by asking 'How likely are you to recommend us?' on a 0-10 scale. Promoters (9-10) minus Detractors (0-6)...
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