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Startups and solopreneurs wanting premium SaaS tools at one-time prices
Product quality varies by vendor
Typical cost: Free
Startups and solopreneurs wanting premium SaaS tools at one-time prices
AppSumo is a curated marketplace where entrepreneurs and startup founders can access premium software tools at heavily discounted prices through lifetime deals. Instead of paying recurring monthly or annual subscription fees, founders make a single one-time payment and get permanent access to the tool. Founded in 2010 by Noah Kagan, AppSumo carefully vets every product before listing it, ensuring quality for buyers. Each deal comes with a 60-day money-back guarantee, making purchases essentially risk-free. The platform features tools across categories including marketing, productivity, design, AI, project management, and more, with savings often reaching 90% off regular pricing. Individual deals typically range from $39 to $199 for a lifetime license. AppSumo Plus membership ($99/year) provides an additional 10% off all purchases for power users who regularly invest in new tools. The platform's active community provides honest reviews and Q&A on each deal, helping founders evaluate software before buying. For bootstrapped founders and solopreneurs looking to build a powerful tech stack without ongoing subscription costs, AppSumo is an essential resource for discovering affordable tools.

Google Workspace
PaidProfessional email, online storage, shared calendars, and video meetings.
Best for: Teams of any size needing reliable email and collaboration with strong integration ecosystem

PostHog
FreemiumProduct analytics, session recording, feature flags, and A/B testing.
Best for: Developer-first teams who want full product insights without vendor lock-in

Hotjar
FreemiumUnderstand how users behave on your site.
Best for: Non-technical teams focused on UX optimization and qualitative user feedback

Mailchimp
FreemiumAll-in-one Marketing Platform for small business.
Best for: Small businesses needing an all-in-one marketing platform with proven track record
Essential resource for bootstrapped founders. AppSumo's lifetime deals can save thousands in subscription costs, especially in early stages when every dollar counts.
Reviewed February 2026 by our editorial team
Share your experience with AppSumo to help other founders
Essential resource for bootstrapped founders. AppSumo's lifetime deals can save thousands in subscription costs, especially in early stages when every dollar counts.
Reviewed Feb 2026 by our editorial team
Includes: Free to browse; deals require one-time payment
Note: No ongoing subscription needed