At a Glance
Ideal for
Small businesses needing an all-in-one marketing platform with proven track record
Consider that
Deliverability issues reported by some users
Typical cost: $13/mo
Best For
Small businesses needing an all-in-one marketing platform with proven track record
Startup Offer
Free up to 2,000 contacts
Product Screenshots
4 screenshots
About Mailchimp
Mailchimp puts your audience at the center of your marketing. Send emails, create landing pages, and run ads.
Key Features
Email campaign builder with templates
Marketing automation workflows
Landing page builder
Audience segmentation
A/B testing for campaigns
Things to Consider
Deliverability issues reported by some users
Higher pricing tiers for advanced features
Solves These Problems
I need to collect emails and send campaigns
Email marketing remains one of the highest-ROI channels for startups. Build your list, nurture leads, and stay connected...
I need to collect and manage a pre-launch waitlist
Building anticipation before launch is valuable. Waitlists capture interested users, create urgency, and give you a warm...
I need to plan and execute a successful product launch
Launch is your moment. Done right, it creates momentum. Done wrong, it fizzles. Plan your launch to maximize exposure, s...
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Startup Terms on This Page
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social p...
Landing Page
A landing page is a standalone web page designed for a specific marketing campaign or conversion goa...
User Segmentation
User segmentation divides users into groups based on shared characteristics—demographics, behaviors,...
Segmentation
Segmentation divides your market or customer base into distinct groups based on shared characteristi...
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determ...
Tiered Pricing
Tiered pricing offers multiple product packages at different price points, each with different featu...
Frequently Asked Questions about Mailchimp
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Our Rating
4.0
Strong marketing solution. Small businesses needing an all-in-one marketing platform with proven track record.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly Cost$0-350/mo
CategoryMarketing & Email, Go To Market
Founded2001
Last UpdatedDec 2025
Free Tier
Includes: Up to 500 contacts, 1,000 sends/month
Note: Mailchimp branding required, limited automation