Question 1

What are Mailchimp's free plan limits?

Accepted Answer

Mailchimp's free plan includes up to 500 contacts and 1,000 monthly email sends. As of December 2024, free users get access to basic email templates, a marketing CRM, and limited automation (single-step only). The free tier includes Mailchimp branding on all emails and provides basic reporting. You can create landing pages and signup forms, but advanced features like A/B testing, custom branding removal, and multi-step automation require a paid plan.

Question 2

What are Mailchimp's paid pricing tiers?

Accepted Answer

Mailchimp offers three paid tiers based on 500 contacts. As of December 2024, Essentials starts at $13/month and includes 3 audiences, basic automation, A/B testing, and 24/7 email support. Standard at $20/month adds advanced automation, predictive segmentation, and custom-coded templates. Premium at $350/month unlocks unlimited audiences, advanced segmentation, phone support, and dedicated onboarding. All plans scale based on contact count, and prices increase significantly as your list grows.

Question 3

How does Mailchimp compare to ConvertKit and Loops?

Accepted Answer

Mailchimp is a general-purpose email platform best for e-commerce and small businesses needing comprehensive marketing tools. ConvertKit targets creators and bloggers with superior tagging, visual automation builders, and creator-focused features like paid newsletters. Loops is designed specifically for SaaS companies with developer-friendly APIs and product-led growth workflows. Mailchimp offers more templates and integrations but has a steeper learning curve. ConvertKit provides simpler automation at similar pricing. Loops excels at transactional and product emails but lacks Mailchimp's design flexibility.

Question 4

What automation features does Mailchimp offer?

Accepted Answer

Mailchimp provides robust email automation across its paid plans. As of December 2024, automation features include welcome email sequences, abandoned cart recovery, product recommendations, birthday emails, and re-engagement campaigns. The Customer Journey Builder offers a visual drag-and-drop interface for creating multi-step automated workflows with branching logic. Standard and Premium plans include predictive send time optimization and behavioral targeting. Free users are limited to single-step automations only.

Question 5

What e-commerce integrations does Mailchimp support?

Accepted Answer

Mailchimp offers extensive e-commerce integrations for online stores. As of December 2024, native integrations include Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, and Square. These connections enable purchase tracking, product recommendations, abandoned cart emails, and order notifications. Mailchimp automatically syncs customer purchase data for segmentation and personalization. The platform also supports product retargeting ads on Facebook and Instagram, revenue attribution reporting, and predictive analytics for customer lifetime value.

Question 6

How does Mailchimp handle transactional emails with Mandrill?

Accepted Answer

Mailchimp uses Mandrill as its transactional email add-on for sending automated, triggered emails like password resets, order confirmations, and shipping notifications. As of December 2024, Mandrill is available only to paid Mailchimp users and costs $20 for 25,000 emails (blocks). It offers dedicated IP addresses, detailed delivery analytics, and webhook integrations. Mandrill provides higher deliverability rates than marketing emails and supports custom templates through both API and SMTP. Unlike standalone transactional services, Mandrill integrates with your Mailchimp audience data.

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