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SaaS companies wanting free, accurate subscription metrics
Premium features are expensive
Typical cost: Free
SaaS companies wanting free, accurate subscription metrics
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ProfitWell (now part of Paddle) provides free subscription analytics and paid services for reducing churn and optimizing pricing. Their free metrics product is used by thousands of SaaS companies.

PostHog
FreemiumProduct analytics, session recording, feature flags, and A/B testing.
Best for: Developer-first teams who want full product insights without vendor lock-in

Hotjar
FreemiumUnderstand how users behave on your site.
Best for: Non-technical teams focused on UX optimization and qualitative user feedback

Mixpanel
FreemiumPowerful product analytics for mobile, web, and beyond.
Best for: Product teams who want deep behavioral analytics to understand user journeys and optimize conversion

Amplitude
FreemiumBuild better products with data.
Best for: Product and growth teams who need sophisticated behavioral analytics with strong cohort analysis
Not sure if ProfitWell is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupChurn is when customers stop using a product or cancel their subscription. Logo churn counts lost cu...
Software as a Service (SaaS) is a software distribution model where applications are hosted in the c...
Monthly Recurring Revenue (MRR) is the predictable revenue a subscription business expects to receiv...
Customer Lifetime Value (LTV) is the total revenue a business can expect from a single customer acco...
Revenue is the total income generated from selling products or services before any expenses are dedu...
Revenue recognition determines when revenue can be recorded on financial statements. Under ASC 606 (...
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