At a Glance
Ideal for
Marketing teams wanting integrated CRO tools
Consider that
Expensive
Typical cost: $199/mo
Best For
Marketing teams wanting integrated CRO tools
Product Screenshots
5 screenshots
About VWO
VWO provides A/B testing, heatmaps, session recordings, and surveys. Understand user behavior and optimize your website.
Key Features
A/B testing
Heatmaps
Session recordings
Surveys
Form analytics
Visual editor
Things to Consider
Expensive
Products sold separately
Can slow page load
Solves These Problems
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Need Help Choosing?
Not sure if VWO is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determ...
Conversion Optimization
Conversion optimization is the systematic process of increasing the percentage of visitors who compl...
CRO
The Chief Revenue Officer (CRO) owns all revenue-generating functions—typically sales, customer succ...
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Our Rating
3.8
Good marketing option with paid pricing. Solid choice for startups.
Reviewed Dec 2025 by our editorial team
PricingPaid
Est. Monthly Cost$0-999/mo
CategoryAnalytics, Marketing & Email, Go To Market
Founded2009
Last UpdatedDec 2025
Free Tier
Includes: Free web testing plan
Note: Limited to 50,000 visitors/month