Conversion Optimization
Definition
Conversion Optimization: Conversion optimization is the systematic process of increasing the percentage of visitors who complete a desired action like signing up, purchasing, or activating. It involves analyzing user behavior, forming hypotheses, running A/B tests, and iterating on design, copy, and user experience. CRO maximizes the value of existing traffic rather than acquiring more.
Example Usage
“Our CRO program increased trial-to-paid conversion from 12% to 18% through onboarding improvements and pricing page tests.”
Common Misconceptions
Related Terms
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determine which performs better for a specific goal. A/B...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Landing Page
A landing page is a standalone web page designed for a specific marketing campaign or conversion goal. Unlike general website pages, landing pages foc...
Funnel Analysis
Funnel analysis tracks user progression through sequential steps toward a goal—signup, activation, purchase, etc. By measuring drop-off at each stage,...
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