Blue Ocean Strategy
by W. Chan Kim
About This Book
How to create uncontested market space and make competition irrelevant. Kim and Mauborgne show how to break out of competitive red oceans into profitable blue oceans.
Read if...
Read if you want to find or create markets with less competition and more profit.
Skip if...
Skip if you are competing effectively in an established market.
Topics
blue-oceancompetitionmarket-creationdifferentiation
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