Strategy & Business Models
Strategic thinking, competitive advantage, and business model design
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Strategic thinking, competitive advantage, and business model design
Help fellow founders discover valuable reads. Recommend a book that has helped you on your startup journey.
Found an error or have a suggestion? We'd love to hear from you.

Richard Rumelt
The difference and why it matters. Rumelt cuts through the fluff to show what real strategy looks like: a clear diagnosis, guiding policy, and coherent actions.

W. Chan Kim
How to create uncontested market space and make competition irrelevant. Kim and Mauborgne show how to break out of competitive red oceans into profitable blue oceans.

Clayton Christensen
Why great companies fail when facing disruptive innovation. Christensen explains why successful companies often miss disruptive technologies and how to avoid the same fate.

Geoffrey Moore
Marketing and selling high-tech products to mainstream customers. Moore explains the gap between early adopters and the mainstream market, and how to cross it.

Alexander Osterwalder
A handbook for visionaries, game changers, and challengers. Osterwalder introduces the Business Model Canvas, a visual tool for designing and iterating on business models.

Clayton Christensen
The story of innovation and customer choice. Christensen applies Jobs to Be Done theory to explain why customers hire products and how to innovate successfully.

Michael Raynor
Why committing to success leads to failure and what to do about it. Raynor explains why the same bold commitments that drive success also create the risk of failure.

Hamilton Helmer
The foundations of business strategy. Helmer identifies the seven sources of sustainable competitive advantage and how to build them.

Andy Grove
How to exploit the crisis points that challenge every company. Intel's legendary CEO shares how to recognize and navigate strategic inflection points.

Michael Masterson
Zero to $100 million growth framework for entrepreneurs. Masterson identifies four distinct stages of business growth and the different strategies, skills, and focus required to succeed at each stage.
Collected writings and insights from Jeff Bezos spanning two decades at Amazon. Explores long-term thinking, customer obsession, innovation culture, and the principles behind one of history's most successful companies.

Annie Duke
A practical guide to decision-making under uncertainty from poker champion Annie Duke. Learn to embrace probabilistic thinking and make better choices when you don't have all the facts.