Crossing the Chasm
by Geoffrey Moore
About This Book
Marketing and selling high-tech products to mainstream customers. Moore explains the gap between early adopters and the mainstream market, and how to cross it.
Read if...
Read if you are transitioning from early adopters to mainstream market adoption.
Skip if...
Skip if you are still finding product-market fit with early adopters.
Topics
chasmadoptionmainstreamtech-marketing
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