Gap Selling
by Keenan
About This Book
Getting the customer to yes by focusing on the gap between where they are and where they want to be. Keenan shows how to diagnose problems and position solutions effectively.
Read if...
Read if you want a problem-centric sales methodology focused on customer outcomes.
Skip if...
Skip if your product solves a well-known problem that does not require discovery.
Topics
What Founders Say
“It a seller's market and we're just living in it! Gone are the days when building was the delay to scale. Products are being spun up in hours/days, not weeks/months. The company that survive will find their customer - and fast! This book is perfect for the technical founder that needs to be head of sales too. Being able to talk to a potential customer about their problem, not the product/features, is a critical skill to close sales at scale.”
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