Sales2018
Gap Selling
by Keenan
About This Book
Getting the customer to yes by focusing on the gap between where they are and where they want to be. Keenan shows how to diagnose problems and position solutions effectively.
Read if...
Read if you want a problem-centric sales methodology focused on customer outcomes.
Skip if...
Skip if your product solves a well-known problem that does not require discovery.
Topics
problem-solvingdiscoverygapoutcomes
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