Sales2011
The Challenger Sale
by Matthew Dixon
About This Book
Taking control of the customer conversation. Dixon and Adamson reveal that the best salespeople challenge customers with insights rather than just building relationships.
Read if...
Read if you want to differentiate through insight and teaching rather than just relationships.
Skip if...
Skip if your buyers already understand their problems and just need a solution.
Topics
challengerinsightb2bteaching
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