Sales1988
SPIN Selling
by Neil Rackham
About This Book
The research-based approach to selling. Rackham's analysis of 35,000 sales calls revealed the questions that win complex sales: Situation, Problem, Implication, Need-payoff.
Read if...
Read if you sell complex B2B products that require consultative selling.
Skip if...
Skip if your sales are transactional or self-serve with no sales involvement.
Topics
b2bconsultativequestionsresearch
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