Obviously Awesome
by April Dunford
What People Are Saying
“April Dunford is the master at positioning and bringing B2B tech to market. Obviously Awesome pulls together two decades of her experience into a brilliant step-by-step book that actually shows us how to do positioning.”
“Obviously Awesome is a must-read for any founder, marketer, or salesperson struggling to make their product stand out in crowded markets.”
“Obviously Awesome is the playbook for making your market category work for you instead of against you. If your product is hard for customers to figure out, this book is for you.”
About This Book
How to nail product positioning so customers get it, buy it, and love it. Dunford provides a practical framework for positioning that makes your product the obvious choice.
Read if...
Read if customers do not immediately understand what makes your product valuable.
Skip if...
Skip if you have strong product-market fit with clear, differentiated positioning.
Topics
What Founders Say
“We repositioned our product using April Dunford's framework and saw conversions double. This book is essential for product positioning.”