Question 1

Typeform or Google Forms?

Accepted Answer

Google Forms is free and functional. Typeform looks better and has higher completion rates due to one-question-at-a-time format. Use Google Forms for internal surveys, Typeform for customer-facing.

Question 2

How do I increase survey response rates?

Accepted Answer

Keep surveys short (5 questions ideal). Explain why you are asking. Send at optimal times. Offer incentives for longer surveys. Use engaging formats. Follow up once for non-responders.

Question 3

What questions should I ask for product feedback?

Accepted Answer

Focus on problems and behavior, not solutions. "What are you trying to accomplish?" beats "Would you use feature X?" Ask about recent specific experiences rather than hypotheticals.

Question 4

How long should my survey be?

Accepted Answer

For email surveys: 5-10 questions maximum. For in-app: 1-3 questions. For incentivized research: up to 20 questions. Completion rate drops significantly after 10 questions.

Question 5

Should I use rating scales or open-ended questions?

Accepted Answer

Both have value. Rating scales (1-5, NPS) give quantifiable data. Open-ended questions reveal insights you did not anticipate. Use a mix: rate, then explain why.

Question 6

What is NPS and should I use it?

Accepted Answer

Net Promoter Score asks how likely someone is to recommend you (0-10). It is widely used for benchmarking. Useful for tracking trends, but follow up with "why" to get actionable insights.

Question 7

When should I send post-purchase surveys?

Accepted Answer

For product feedback: after they have used it meaningfully (days to weeks). For service feedback: within 24 hours while fresh. For onboarding: after completing key milestones.

Question 8

How do I avoid leading questions?

Accepted Answer

Don't ask "How great is our new feature?" Ask "How would you rate this feature?" Avoid loaded language. Test questions with someone unfamiliar with your product.

Question 9

Should I make surveys anonymous?

Accepted Answer

Anonymous surveys get more honest negative feedback. Identified surveys let you follow up and connect feedback to behavior. Consider your goal—honesty or actionability.

Question 10

What tools integrate with my other systems?

Accepted Answer

Typeform, SurveyMonkey, and most modern form tools integrate via Zapier with CRMs, email tools, and databases. Check native integrations first for reliability, Zapier for everything else.

Question 11

How do I analyze open-ended responses?

Accepted Answer

For small volumes: read everything, note themes. For larger volumes: use tagging or sentiment analysis tools. AI summarization (ChatGPT, Claude) helps identify patterns in qualitative data.

Question 12

What is the best way to share survey results with my team?

Accepted Answer

Create a summary document with key findings, notable quotes, and action items. Share raw data access for those who want to dig deeper. Review insights in team meetings to drive action.

Question 13

How do I survey users who cancelled?

Accepted Answer

Ask at cancellation (exit survey). Keep it short: 1-2 questions. Ask what you could have done better. Offer a way to provide detailed feedback optionally. Thank them regardless.

Question 14

Should I incentivize survey responses?

Accepted Answer

Incentives increase response rates but can bias results (people respond for reward, not honest feedback). Use for long surveys or hard-to-reach audiences. Avoid for quick feedback.

Question 15

How do I run user interviews effectively?

Accepted Answer

Prepare questions but let conversation flow. Ask about specific past experiences, not hypotheticals. Listen more than talk. Record (with permission) for accurate notes. Synthesize patterns across interviews.

I need to collect feedback and survey responses

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