Account-Based Marketing
Definition
Account-Based Marketing: Account-based marketing is a B2B strategy that focuses marketing and sales resources on a defined set of target accounts, treating each account as a market of one. ABM coordinates personalized campaigns across multiple contacts within target organizations. It's most effective for high-value deals where the effort of customization pays off.
Example Usage
“Our ABM program targets 100 enterprise accounts with personalized content, events, and ads, generating 3x higher pipeline than broad marketing.”
Common Misconceptions
Related Terms
Account-Based Selling
Account-based selling is the sales counterpart to ABM, where sales teams focus efforts on specific high-value target accounts rather than pursuing any...
Ideal Customer Profile
An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your busin...
Enterprise Sales
Enterprise sales involves selling to large organizations with deal sizes typically exceeding $100K annually. These sales feature long cycles, multiple...
Demand Generation
Demand generation encompasses all marketing activities focused on creating awareness and interest in your product or service. Unlike lead generation w...
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